Who We Are
President & Founder
Jake K Smith
Jake has spent his most recent years as an NFLPA Certified Contract Advisor, working on over $100 Million in contracts. Additionally, he has worked as an independent business and marketing consultant in the medical world. Previously, he graduated with a degree in economics while playing football at The University of Arizona and a M.S. in Sport Management. Growing up in Philadelphia in a family of physicians he was exposed to the medical business from a young age. He is now advocating for physicians to capitalize on their maximum value just as he has done for athletes.
Vice President & Cofounder
Nick Penny
Originally from Hawaii, Nick has brought his entrepreneurial and hardworking drive to LA. Whether driving millions of dollars in revenue for companies like Represent.com and Stephen Gould, orchestrating corporate partnerships with segment-leading companies, or negotiating equity investment deals for startups, Nick can always be found moving companies forward.